Packaging & Brand Design
Design Director
FMCG New Product Development
Zuru New Zealand
Auckland
Packaging & Brand Design
Design Director
FMCG New Product Development
Zuru New Zealand
Auckland
with Marx Design
A superior cocktail garnish brand featuring all-natural Australian dehydrated beverage garnishes, designed for fine drinking at home.
Gold: Brand Identity: DINZ Best Awards 2022
Silver: Packaging Design: DINZ Best Awards 2022
Distinction: Packaging Design: AGDA Awards 2023
with Marx Design
Wallaby is an Australian spring water brand with a simple belief that they can ‘do good, better.’ They are on a mission to cut wasteful plastic out of the bottled water business, and have committed 10% of their profits to wildlife, while they’re at it.
with Zuru
Every aspect of the brand identity and packaging celebrates the uniquely weird and wonderful quirks of the pets we love. We photographed and retouched a full cast of cats and dogs, each expressing their unique personalities and ‘BONKERS’ moments. The pets, flavour, copy and treat illustrations all orbit around our logo that jumps off the pack. Our brand colour was chosen for distinctiveness and to cut through the ‘sea-of-same’ on the pet shelf. Also, what’s more fun than pink?
Finalist: Packaging: DINZ Best Awards 2023
Finalist: Colour: DINZ Best Awards 2023
Finalist: Pet Products: Pentawards 2023
with Marx Design
Meyer Cheese have been producing award-winning Dutch style cheeses in the heart of the Waikato since the 80’s. Their techniques and expertise are deeply rooted in the Dutch tradition but the product is proudly local, utilising a farm to plate business model with milk from their own farm pumped directly into vats from the milking shed.