Packaging & Brand Design
Design Director
FMCG New Product Development
Zuru New Zealand
Auckland
Packaging & Brand Design
Design Director
FMCG New Product Development
Zuru New Zealand
Auckland
with Zuru
Every aspect of the brand identity and packaging celebrates the uniquely weird and wonderful quirks of the pets we love. We photographed and retouched a full cast of cats and dogs, each expressing their unique personalities and ‘BONKERS’ moments. The pets, flavour, copy and treat illustrations all orbit around our logo that jumps off the pack. Our brand colour was chosen for distinctiveness and to cut through the ‘sea-of-same’ on the pet shelf. Also, what’s more fun than pink?
Finalist: Packaging: DINZ Best Awards 2023
Finalist: Colour: DINZ Best Awards 2023
Finalist: Pet Products: Pentawards 2023